CSC 395 (Fall 2021)

Reading: Visual Structure

Visual Structure

Next, we’ll look at how we derive meaning from an interface through our vision. We’ll look at this through two lenses. The first is the Gestalt Principles which describe how we perceive collections of objects as more than simply the sum of their parts.

The second is color. Color theory is a rabbit hole onto its own. We can use color for a variety of purposes: branding, imparting structure, evoking emotion. But we’ll focus on two takeaways from this space, the first is the concept of color wheel and scheme:

The second I’ll mention briefly and will expand on in class. While color can be a powerful extra “dimension” in how we represent data, we ought to recognize human limitations with respect to recognizing color.